Social Media Marketing
Social channels that build clinical credibility before they drive appointments.
Healthcare social is not fast-moving-consumer-goods social. Patients research a clinician's credentials, read real patient stories, and only then pick up the phone. Social media that leads with discount promos erodes the brand for a short-term booking uplift.
We design social strategy from the clinical side first — expert content, case stories (consented), patient education, behind-the-scenes from clinical teams — then layer paid acquisition for specific service lines where demand is identifiable.
All content goes through a compliance review against MCI / NMC / state council advertising norms.
Outcomes we target and measure.
- Engaged audience grown 10x–25x previous baseline within 6 months
- Appointment inquiries sourced from social trackable at 15–25% of inbound
- Content calendar delivered consistently, month over month
- Paid-acquisition CAC by specialty within target bands
- Brand consistency across 4–6 channels
Concrete outputs at the end of the engagement.
Every engagement ends with artefacts you own — documents, models, trackers, or live systems that your team runs after we leave.
- 01Social strategy & content pillars
- 02Monthly content calendar & production flow
- 03Paid campaign kit per target service line
- 04Compliance review framework for healthcare content
You'll get the most from this if…
Social presence inconsistent or abandoned
Relying entirely on paid Google search for acquisition
Launching a new specialty or clinician hire
Compliance concerns blocking past campaigns
Often scoped alongside this engagement.
A 30-minute intro call maps the shape of the engagement.
Tell us where you are in the journey and who's involved on your side. We'll come back with a clear view of timeline, team, and first deliverable.